Hello again. Tonight after long talks over warm coffee (one tea, Wendy drinks tea) we discovered that it is very important to stay within our script, which is based on our early conversations to help us with introduction of our-self, fees, and service. Our target group are life experienced and are ready to discover more, so explaining what we are about and why it cost has to be as simple as asking for a glass of tap water. If you ask someone for a glass of tap water the request is understood, there is no misunderstanding or other meaning, we are what we do and the price is geared to a comfort zone, which is bases on a program that starts with being a walking companion and leads to building a social walking lifestyle group, focused on each members health and well being, all at individual billing.
The great surprise was that after four(4) days the group grew with members inviting friends and the explosion of walking conversation topics went in many directions of interest. The most important item we stumbled upon with this project is that the members were comfortable with billing twice per month and not one monthly bill, we also learned that payment dates of the third(3rd) and the twenty seventh(27th) of the month worked best.
Well we are calling it a night and adding a few more pages to the project, next time we will explain the pricing amount and most importantly the hello zone that gets you the customer.